STEPHANIE HINZE
GLOBAL BUSINESS EXECUTIVE
Assiduous and results-driven, with a history of developing U.S.-based brands into profitable global revenue streams through direct and distribution models.
Currently, the Vice President of Global Direct-to-Consumer leading the eCommerce, Retention/Loyalty, Email, Customer Experience, and International business units. Lead MANSCAPED from zero to 40 international countries in less than three years. General Management lens, with more than a decade of experience delivering growth plans in both startup and large multibillion-dollar corporate environments.
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Strategic visionary, constructing roadmaps that unlock hyper-growth in eCommerce, Marketplace, Retail and Distributor-partner environments. Solutions-oriented, championing operational improvement within product, supply chain, and 3PL fulfillment to optimize for profit. Key driver of initiatives to advance Marketing efficiency (ROI, CAC, media rate) and eCommerce performance (AOV, CVR, LTV). Highly observant and analytical, focused on turning insights into action plans that drive higher revenue by region, and ultimately, more contribution margin.
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Demonstrated leader adept at curating and retaining skilled teams while mentoring all levels for personal and professional development.
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DYNAMIC COMMUNICATION THAT STRENGTHENS ORGANIZATION & OUTPUT
EXPERIENCE
2020-PRESENT
Vice President, Global DTC (Mar '23 - Present)
Sr. Director Int'l (Aug '21-Mar '23)
Sr. Director Int'l Ops (Sept '20-Aug '21)
Director of Global Ops (Feb-Sept '20)
Built International Launch Strategy and Roadmap. Successfully led teams from zero International regions to 40 in less than three years. Partner with Legal, Tax, Regulatory, Product Development, IT, Marketing and Content to drive growth in D2C, Marketplace/Amazon and Retail. International P&L Management.
2019-2020
International Business Manager
Led International Distribution Business. Developed and implemented International Growth Strategy. Supported forecasting, manufacturing, and supply chain requirements to deliver sales. Secured and onboarded new International Distributor Partners. Initiated direct international business selling into Boots UK and Sephora Europe.
2018-2019
REVLON -
AMERICAN CREW, CND,
REVLON PROFESSIONAL
North America Communications Manager
Direct communications programs for three brands in two countries. Led team to activate trade and consumer advertising, public relations, influencer partnerships, social media, and loyalty programs.
2016-2018
International Events & Programs Manager
Executed marketing, communication, and digital activation efforts. Provided globally-consistent brand strategy, marketing guidelines and digital support for 50 international distributors across 90 countries.
2014-2016
Program Manager
Comprehensive program management of global meetings and incentive programs. Executed clients' dream programs by creatively navigating sourcing, contract negotiations, budgeting, planning, website registration experience, and implementation.
2012-2014​
Media Associate
Managed media relations, review programs, and paid digital content for clients. Crafted pitches and worked with reporters to secure top-tier coverage (Today Show, USA Today, CBS The Talk, among others).
2012
CONSULTANT
Corporate Social Responsibility & Events
Developed CSR program, conducting surveys, selecting a philanthropic organization, executed the event and produce recap video.
2009
Public Relations, Social Media Intern
Wrote and developed two-year PR plans for luxury fashion designer's three companies. Advised integration of social media; created and monitored the platforms. Produced content for RMG website and constructed press kits.
SKILL SET
International Business
P&L Management
Marketing Strategy
3PL Management
Regulatory + Product
Public Relations
Loyalty Programs
Program Management
International Tax
Digital
Social Media
Video Production
Copy Writing + Editing
Website Design
Office / Excel
Direct Email Campaigns
Data Analysis
Budgeting
Reporting
Presentations
Public Speaking
Sourcing
Contract Negotiation
Content Creation
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Quick Study
Clear Communicator
Team Player
Positive Attitude
Forward Thinker
Problem Solver
Motivator
Creator
EDUCATION
CHAPMAN UNIVERSITY
B.A. in Public Relations & Advertising
Minor in Film Studies
National Student Advertising Competition (NSAC)
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National Champion - 1st Place Team:
State Farm Advertising & Media Campaign -
Developed PR Event to raise funds for UNICEF
SEMESTER AT SEA
Study Abroad Program
Developed international relations and global market awareness through tailored marketing and related classes while circumnavigating the globe to 12 countries on a floating campus.
INDUSTRY TRAININGS
Continuing Education & Experiences
Hyper Island – 3-Day Digital Training
Hyper Island – 3-Month Digital Development Course
Curious Industry – 2-Day Global Innovation Brainstorm
GLOBAL TRAVEL
International Travel - working through a global lens
Antigua, Aruba, Australia, Austria, Bahamas, Barbados, Belgium, Canada, Chile, China, Czech Republic, Denmark, England, France, Germany, Ghana, Hong Kong, Hungary, India, Italy, Japan, Macau, Mauritius, Mexico, Morocco, The Netherlands, Singapore, South Africa, Spain, St. Kitts, St. Lucia, US Virgin Islands, Vietnam…